The company
Farmers Edge is a global AgTech company that offers managed services to businesses. Its software gives data-based insights to large growers, agribusinesses, and insurers.
The challenge
As Farmers Edge grew its managed services and B2B offerings, problems with its old data collection process became clear. Field technicians gathered data with USB drives and brought those devices back to headquarters. Data was then translated and cleaned by hand. This process was slow and left room for mistakes. It was also hard to scale, which made it difficult to respond quickly to larger clients and grow the client base.
Some farm equipment makers offered integrations, but they were complicated and unstable. They needed constant upkeep and delivered incomplete data. Farmers Edge previously had integrations with some of the OEMs own, but they had been built to make maps and visuals for growers, not to give detailed machine data like application rates and timing in standard formats. They were also expensive to run in the cloud. To grow with their B2B customers, Farmer’s Edge leadership had two options: build custom connectors and tools for every brand or find a more affordable and scalable option that handled all of the data translation, cleaning, OEM breaking changes, and more for them.
Farmers Edge partnered with Leaf to standardize their data pipeline, make machine data collection easier, and cut cloud costs in half.
The results
Leaf provided Farmers Edge with one powerful solution that delivered clean, structured machine data while also handling authentication, maintenance, and version changes. This let Farmers Edge avoid building and managing dozens of fragile, brand-specific connections. Instead, their team could focus on improving agronomic models, powering products like their GeoViewer app, and delivering value to growers and B2B clients more quickly.
With Leaf’s integration, Farmers Edge delivered faster and more accurate insights including planting audits, nitrogen application checks, field boundary validation, and sustainability assessments. Farmers Edge cut storage and processing costs by more than 50% with Leaf’s data platform. The team could now spend more time on customer needs and speed up development. Instead of fixing fragile connections, they could focus on modeling, analytics, and other high-value client work.
Before Leaf, the data team often had late uploads, mismatched product names, and spreadsheet errors. With Leaf, they have data they can trust. This trust extends to growers and partners. They use it to make better recommendations on variable rate applications, risk modeling, and sustainability planning. Enterprise clients such as sustainability groups and insurers now get cleaner, faster data. For large partners like the National Sorghum Producers, machine data now matches product catalogs automatically. Manual errors are reduced, and reporting is improved.
Farmers Edge is also testing new tools like AI-powered product catalog matching. This is possible because of the structured data Leaf provides. The partnership supports the shift from a hardware-heavy model to a scalable, data-focused platform for modern agriculture.
When asked about the impact of the relationship on his company’s success, Head of Data Transformation Dylan McNaughton is ready with a quick answer. He says, “For us, it all comes back to data, how we collect it, verify it, and turn it into something meaningful.” Farmers Edge makes that happen with Leaf.
Ready to see how Leaf can help your company collect, organize, and use farm data more efficiently? Schedule a demo today.
